Not Over Yet!
Over the long term all stock markets are based solely on earnings. At the end of 2012, the Dow Jones Industrial Average was trading at 13,190 while the combined earnings of the companies listed on the index were $89.98. On January 2, 2020, with the DJIA at 28,868 points, the average earnings were $145.44, a 61.6% gain. Meanwhile, the index was up 118%.
At the time Wall Street was predicting the stock markets would continue to soar. On February 12th, the DJIA average set a new all-time high. At the same time the earnings had slid to $140.82. This was when the world’s attention began to shift to the Covid-19 virus causing unemployment to inch up. As I post this, earnings are $135.37, off $22 from a year ago and down from $145.44 on January 2nd.
Obviously, the virus has had a direct effect on the world economy. The consumer began to cut back on spending in January. Today, it is in a free fall and could be for months to come. Corporate profits will join in the downward trend and government subsidies will not be enough to maintain consumer spending. Corporate profits will stay down for a few quarters after the economy reopens, at best.
Over the past 100 years the average price earnings ratio on the DJIA was 14.2 times. Since the beginning of this century the average price earnings ratio has risen to just under 16. Historically, stock markets always return to their long-term average.
We expect second quarter combined earnings on the DJIA will be down to around $100 and stay there for the rest of 2020 (2021 could see a slight increase). Based on prior corrections the DJIA could fall to the 15,000 area. However, in every major down trend the index has gone under the historical average. This means the DJIA could be heading to between 13,000 and 14,000.
Remember that banks and brokers will always be bullish. If you do not buy securities, the brokerage industry will go broke. I rarely ever listen to them. It is rare for them to issue sell orders because they fear being sued by the company being talked about. When I used to listen to them, 90% of the time it cost me money.
Come the warm summer months you can see with your own eyes just how bad the economy is. Watch for cars for sale on corner empty lots and on driveways. There is a huge glut throughout North America already, and many who cannot afford them. By August there will probably a flood of RVs up for sale as well. Even going by your local hotels and motels, are they full or half empty? Watch Craigslist for the number of jewelry and electronics to spike. Keep an eye on the number of For Sale signs on real estate and the number of empty store fronts. If it is a flood of new listings you will know the economic slowdown will last well into 2021. This is a sign of people desperate for cash.
In summary one must use common sense and protect what assets one has. Listening to Wall Street experts will cost you money. We do not have a clue when the bottom will be reached, nor does anyone else. It could be well into 2021 or a few months from now. Our recommendation is to stay on the sidelines, hold your current dividend paying shares and build up cash. Eliminate debt and favour cash as future investments for the time being. We anticipate a period of deflation ahead of us.